A visit to Warsaw confirmed that over 50-year-old consumers are an important target audience all over Europe. Silver Economy -project visited The National Institute of Seniors (Krajowy Instytut Gospodarki Senioralnej, KIGS), which is an organization that focuses on making the lives of senior citizens better starting from basic standards of living all the way to the small details in customer service.Continue reading
First marketing related thesis has been published as a commission to Silver Economy Project; Marketing of Services with the Silver Economy Generation. The purpose of this thesis was to research 50+ marketing, phenomenon and to identify and compare best practises. Writer Minna Utriainen studied International Business at the Karelia University of Applied Sciences.
Welcome to Silver Economy – Turning The Silver Tsunami Into A Silver Lining project’s home page. We invite you to our community of developers and experts interested to delevelop services for older adults. SMErec project aims to provide SMEs information about Silver Economy, 50plus and age-friendly services and to provide SMEs skills and expertise in Silver Economy development. Addition to skills, as a project result new Silver Economy services and products will be developed. Silver Economy-project will also work in transnational co-operation with partner projects in Germany and Poland.