Author Archives: Risto Salminen

KIGS brings together the market participants of Silver Economy in Poland

A visit to Warsaw confirmed that over 50-year-old consumers are an important target audience all over Europe. Silver Economy -project visited The National Institute of Seniors (Krajowy Instytut Gospodarki Senioralnej, KIGS), which is an organization that focuses on making the lives of senior citizens better starting from basic standards of living all the way to the small details in customer service.

Karelia project specialist Risto Salminen, right, met the vice president of KIGS, Boleslaw Meluch in Warsaw. KIGS is working with OK Senior certificate, which helps seniors to notice age-friendly service in advance.
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